Tell Gaming is going with OddsMatrix
Leading software provider EveryMatrix Limited has announced that Scandinavian online casino and poker operator Tell Gaming has signed an agreement to utilise its OddsMatrix fully managed sportsbook from March.
Valletta-based EveryMatrix revealed that OddsMatrix would be integrated into Tell Gaming’s existing Microgaming poker and casino platform to offer customers a wider choice of betting and gaming options using their existing accounts.
“We have chosen OddsMatrix because it is a fully managed and low-cost sportsbook with the most comprehensive range of markets available with competitive odds on the market today,” said Thomas Jonsen, Marketing Manager for Tell Gaming.
“The solution fits in well with our local target markets since our customers will be able to bet on events that interest them the most. We expect the sportsbook to be a key revenue generator for Tell Gaming this year because of the forthcoming World Cup.”
OddsMatrix is a fully managed sportsbetting solution that enables poker, casino and bingo operators such as Tell Gaming to rapidly and cost-effectively launch a sportsbook product without the risk and expense of setting up their own service. It manages event creation, odds compilation and risk while providing an integrated player handling and bonus system all within a customised design and back-office.
“We are happy to welcome Tell Gaming to the rapidly growing OddsMatrix sportsbook family,” said Stian Hornsletten, Chief Executive Officer for EveryMatrix.
“OddsMatrix will allow Tell Gaming to maintain focus on its core competences such as customer service and marketing while OddsMatrix will take care of the risk management. As a result, Tell Gaming will have a strong and competitive sportsbook presence before the World Cup kicks in.”
Source: igamingbusiness.com
Valletta-based EveryMatrix revealed that OddsMatrix would be integrated into Tell Gaming’s existing Microgaming poker and casino platform to offer customers a wider choice of betting and gaming options using their existing accounts.
“We have chosen OddsMatrix because it is a fully managed and low-cost sportsbook with the most comprehensive range of markets available with competitive odds on the market today,” said Thomas Jonsen, Marketing Manager for Tell Gaming.
“The solution fits in well with our local target markets since our customers will be able to bet on events that interest them the most. We expect the sportsbook to be a key revenue generator for Tell Gaming this year because of the forthcoming World Cup.”
OddsMatrix is a fully managed sportsbetting solution that enables poker, casino and bingo operators such as Tell Gaming to rapidly and cost-effectively launch a sportsbook product without the risk and expense of setting up their own service. It manages event creation, odds compilation and risk while providing an integrated player handling and bonus system all within a customised design and back-office.
“We are happy to welcome Tell Gaming to the rapidly growing OddsMatrix sportsbook family,” said Stian Hornsletten, Chief Executive Officer for EveryMatrix.
“OddsMatrix will allow Tell Gaming to maintain focus on its core competences such as customer service and marketing while OddsMatrix will take care of the risk management. As a result, Tell Gaming will have a strong and competitive sportsbook presence before the World Cup kicks in.”
Source: igamingbusiness.com
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